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I love seeing insurance agencies leverage email marketing.
Email is so powerful – you can reach thousands of people with a single click. And unlike social media (where you can be blocked or banned with no recourse), you own your email list.
The fact is that the majority of people are not ready to make a decision the first time they interact with you. They must be nurtured, and nothing manages the follow-up process better than email.
You can even automate your entire nurturing process. That’s what I do and I use Drip to do it Check out my review of Drip email marketing software here.
Sadly, most insurance agents and agencies aren’t using email marketing to its full potential. Here are some of the most common insurance email marketing mistakes I see on a regular basis.