I get it – you want all of your marketing tools to convert people from prospects to customers, and having a big email list can help you move product. However, I’ve seen companies get so focused on building their email list that they ignore the list they already have.
Email is a tool to nurture leads and stay in touch with your prospects. You could have the biggest list in the world, but if you aren’t sending anything, you won’t make any money.
I always recommend having a few emails already written, complete with information and requests for appointments, before you start scaling your list-building attempts.