Not knowing if your email marketing is profitable. 

Email marketing can be incredibly profitable if you do it right. The good thing is that email is one of the most trackable marketing mediums ever created.

In order to figure out if you’re profitable, take a look at how much you’re spending. This includes the cost of sending emails, as well as the time it takes you to create them.

Figure out how much you’re earning. Take a look at how many prospects are converting into appointments and customers as a result of your emails. A great way to do this is to use an online calendar and sync it with your email list. That way you can instantly see how many people from your email list are setting appointments with you. 

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